Brand design & development, brand guidelines, iconography, employment office signage and wall graphics, head office wall graphics, print templates and brochures.

REED ENVIRONMENT

Brand design and application for Reed in Partnership’s ‘Green Skills’ initiative, providing skills and training for job roles to help achieve the UK’s net zero targets.

August Book

Every month, Abel & Cole produced an A5 book to send out to its regular subscribers containing inspiring recipes and stories on the origins of their produce. I worked on the design and production of the Little Book of Seaside, selecting images and designing page layouts for the summery book. We also created graphic elements to add to titles for extra detail, and artworked the 24 page book for print.

Organic meat packaging

In order to elevate Abel & Cole's meat packaging to give it a more hand finished, butcher's shop feel I worked on the design of labelling and wax paper to be wrapped around the meat. Paper sourcing had to take into account being chilled, high moisture environments as well as recyclable properties to fit with the brand ethos. 

POS, signage, buying guides, publications

As well as working on various seasonal campaigns for food and clothing departments, I led the design application of the new brand look and feel to the Home department. The visual strategy divided in store POS into informative or storytelling pieces, resulting in a consistent, modern look and feel that allowed shoppers to easily navigate around the Home section.

Templates were then developed into a set of guidelines for artwork to then roll out across all in store POS.

Brand manifesto design, corporate reports, infographics, digital assets, posters and flyers

PA Consulting’s 2019 brand manifesto describes new ways to innovate and transform businesses for the years ahead. The imagery was based on finding inspiration and ingenuity in the natural world, eg. patterns found in ice, water, and earth. This imagery was also used across the website, internal sites and social pages, and an innovation showcase for PA’s internship programme.

POS, in store theatre, customer engagement ideas

Using the Tesco Rugby World cup identity, we created designs for shelf capping, shelf talkers and bunting, in order to highlight an aisle selling products perfect for world cup get togethers.

Brand guideline development & delivery, print & digital template creation, icon development, office interior rebrand

Legal and General’s new brand was clean and ‘no nonsense’ to create a more user friendly experience especially when talking about complex subjects such as insurance, mortgages and pensions. The new brand was rolled out across various print and digital templates, expanding and developing the guidelines at the same time.

This in depth design work enabled us to be effective brand guardians, and so following on from this, I was able to work on the rebrand and redesign the inside of their London head office building, generating designs for the reception area and typographic displays showing staff achievements and stories of business success.