Restaurant logo, business cards, menu, gift vouchers, wall art
Vintage fishing equipment and reclaimed wood cladding and tables were the chosen décor for this fish and chip restaurant in Manly, Australia. Our logo was designed with this in mind, using a vintage style badge and banner. We created designs for the menu in the style of a newspaper, letterpress business cards, sauce bottle labels and a giant wall mural to tie into the theme.
The restaurant received much press attention when first opened and many good reviews on tripadvisor for its unique look and fun interior environment.
Abel and Cole
August Book 2016
Assisted in the design and production of the Little Book of Seaside, selecting images and designing page layouts. Helped with art direction of food photography, creating graphic elements to add to titles for extra detail. Artworked the 24 page book for print.
Organic meat packaging
Created designs for wax paper to be wrapped around the meat to give it a luxury, hand finished, butcher's shop feel. Label designs were then artworked for print.
Style guide, art direction of photography, POS materials
Josh Wood was to launch a new hair care product range in M&S expecially for coloured hair. My brief was to come up with the style guide for the in store décor, product and model photography styles and typography. The brand also needed to convey a sleek, sophisticated look whilst demonstrating the properties of each product in the range.
Overall response to the range was incredibly positive, the blending wands becoming a best seller and the range being featured in Vogue magazine.
The Patron's Lunch
Menu booklet and outer box design
For the Queen's 90th Birthday celebrations in 2016, M&S were to supply a picnic lunch for a huge street party on the Mall, raising money for the charities that the Queen supports.
My task was to design the menu that would be placed inside a picnic hamper of food, detailing the Queen's charity work and also explaining the origins of the picnic food, all of it from British suppliers and producers.
After experimenting with formats, I chose a celebratory feel for the menus, scattering the outer box with multi coloured foil to indicate confetti, with a debossed Buckingham Palace on the outside, giving it a premium feel so it be be used as a keepsake reminder of the event.
The booklet contained a map of the UK detailing the origins of the picnic foods and information about the suppliers. The booklets were exciting, fun, and very well received.
Web banners & email assets for credit card campaign
The task was to create a campaign encouraging Emirates Frequent Flyers to sign up to Emirates Skywards Credit Cards via dedicated digital channels.
Travel inspires and ignites imagination. Choosing the Emirates Skywards Credit Card, which enables travel all over the world, lets customers embrace their adventurous spirit with the Miles they have earned. We created a series of key visuals that would appeal to both fee and non-fee paying customers. We used inspirational imagery to ignite customers' imagination and encourage them to spend on their credit cards and travel the world even more.
Christmas 2016 assets
My task was to create a series of icons to be used across print and digital for Talktalk’s Christmas campaign 2016. They had to fit with the brand's existing icon style, and supplied as an asset pack for the designers at Talktalk to apply. The chosen designs were playful yet subtle, to be supported by festive imagery that would add warmth and personality to the communcations.
Designed and artworked all window displays and POS for Ann Summers Halloween collection.
Every Spring/Summer, Autumn/Winter and Christmas, we would work on producing exciting and tactile lookbooks to grab press attention for the new Matalan ranges. We were able to experiment with a range of formats and print finishes, die cutting, embossing, foiling and interesting types of binding, to tie in with the season's key trends, i.e. metallics, florals or graphic patterns. Design concepts, layout, artwork and print handling.
POS, in store theatre, customer engagement ideas
Examples shown here are lockups and key visuals created for various seasonal Tesco in store campaigns. The Flame Academy stamp was designed to promote the barbecue section in summer, and Diwali used rich colours and golds to create a feeling of celebration.
Using the Tesco Rugby World cup identity, we created designs for shelf capping, shelf talkers and bunting, in order to highlight an aisle selling products perfect for world cup get togethers.
Notting Hill Carnival was also a great reason to promote barbecue items, party food and drinks. We created a vibrant identity and suggestions on how to add theatre and excitement to participating stores, that included face paint and whistle giveaways, a hot sauce tasting station, and a map to find your way around the event.
Lookbooks, direct mail, in store brochures, swing tags, shoot layouts, retouching, artwork, print handling
Working as a small agency team we created in store brochures and books for various Jeff Banks brands, reflecting each brand's personality in the format, print and finish of each book. Bespoke suiting holds an embossed textured stock and gold foil lettering whilst the Jeff Banks Jeans booklet was on uncoated stock and small enough to fit into a jeans pocket to take home.
Fresh produce POS
M&S Back to School
POS, visual merchandising, signage, press ads
I was tasked with creating the identity for all in store materials for M&S Back to School 2015. The brand wanted to highlight their school clothes' unique product innovations, such as stain resistant technology, washable wool knitwear, and stormwear trousers, in a fun and engaging way.
I designed 3 dimensional boards to hold hanging items of clothing, pointing out key features, to be hung near the clothing rails. Other ideas in cluded 3D boxes to be displayed at the front of the section, grabbing the shopper's attention using bold primary colours.