Brand guideline development & delivery, print & digital template creation, icon development, office interior rebrand
Our Initial brief was to expand the current set of guidelines for the new Legal and General rebrand, also designing print and digital templates to align to the new brand.
We identified areas that the guidelines needed to be improved to be of better use to the end user, and came up with rules and templates for designers and artworkers to work from.
This in depth design work enabled us to be effective brand guardians when rolling out the new brand across numerous publications. This allowed for a smooth, integrated process for the client who was extremely happy with the outcome.
Following on from this success, I was able to work on the rebrand and redesign the inside of their head office building from design concepts through to production, thoroughly enjoying producing mockups, sourcing ideas for materials and generating concepts for wall graphics and displays.
Abel and Cole
August Book 2016
Every month, Abel & Cole produced an A5 book to send out to its regular subscribers containing inspiring recipes and stories on the origins of their produce. I worked on the design and production of the Little Book of Seaside, selecting images and designing page layouts for the summery book. A favourite part of the job was assisting in art direction of food photography, cooked in the on site kitchens (and gladly eaten afterwards). We also created graphic elements to add to titles for extra detail, and artworked the 24 page book for print.
Organic meat packaging
In order to elevate Abel & Cole's meat packaging to give it a more hand finished, butcher's shop feel I worked on the design of labelling and wax paper to be wrapped around the meat. Paper sourcing had to take into account being chilled, high moisture environments as well as recyclable properties to fit with the brand ethos.
POS, tags, signage, press ads, sale mechanic, buying guides
As part of the brand refresh of M&S, my task was to apply the new brand look and feel to the Home department. We decided on a strategy to divide in store POS into informative or storytelling pieces, creating the design rules for each.
Informative design used the M&S sans serif type on a white background with cut out imagery for a clean, easy to read look. Storytelling pieces could be placed around the Home section with bold, eyecatching imagery, a serif typeface and descriptive copy to inspire and provide ideas on different products.
I developed a set of templates that set out these guidelines for artwork to then roll out. The result was a consistent, modern look and feel that allowed shoppers to easily navigate around the Home section.
Fish Shack restaurant identity
Restaurant logo, business cards, menu, gift vouchers, wall art
Vintage fishing equipment and reclaimed wood cladding and tables were the chosen décor for this fish and chip restaurant in Manly, Australia. Our logo was designed with this in mind, using a vintage style badge and banner. We created designs for the menu in the style of a newspaper, letterpress business cards, sauce bottle labels and a giant wall mural to tie into the theme.
The restaurant received much press attention when first opened and many good reviews on tripadvisor for its unique look and fun interior environment.
Key visual concept creation, and online activation
To promote the many exciting features of this credit card, we worked with copywriters to produce the 'jam-packed with tasty benefits' campaign. We created a key visual identity based around food, jam packed with ingredients, colour and interest to illustrate this theme.
Deliverables were: mobile & desktop emails, social media posts, skyscraper banners and additional visual ideas, based around a food theme. The concept was bright and appealing and the light background allowed for strong standout of the credit card. Digital skyscraper banners would be animated to catch attention, with layers of a giant sandwich stacking and unstacking to eventually reveal the credit card.
POS, in store theatre, customer engagement ideas
Using the Tesco Rugby World cup identity, we created designs for shelf capping, shelf talkers and bunting, in order to highlight an aisle selling products perfect for world cup get togethers.
Lookbooks, direct mail, in store brochures, swing tags, shoot layouts, retouching, artwork, print handling
Working as a close knit, small agency team we would work directly with Jeff Banks to create in store brochures and books. This was a fast paced, exciting role as we would constantly be running around to photoshoots, creating layouts of ideas, producing shoot mockups and having direct client meetings with our new ideas. We would also source and manage all our own print and artwork from our mini studio. As a first agency job straight out of university it was a sharp learning curve but a fantastically rewarding role.
Each Jeff Banks sub brand had to reflect its personality in the format, print and finish of each book. Bespoke suiting holds an embossed textured stock and gold foil lettering whilst the Jeff Banks Jeans booklet was on uncoated stock and small enough to fit into a jeans pocket to take home.
Style guide, art direction, POS materials
Josh Wood was to launch a new hair care product range in M&S especially for coloured hair. My brief was to come up with the key visual and style guide for the in store décor, product and model photography, and typography. The brand also needed to convey a sleek, sophisticated look whilst demonstrating the properties of each product in the range.
Overall response to the range was incredibly positive, the blending wands becoming a best seller and the range being featured in Vogue magazine.
Every Spring/Summer, Autumn/Winter and Christmas, we would work on producing exciting and tactile lookbooks to grab press attention for the new Matalan ranges. We thoroughly enjoyed the opportunity to experiment with a range of formats and print finishes. These books show examples of die cutting, embossing, foiling and interesting types of binding, to tie in with the season's key trends, i.e. metallics, florals or graphic patterns. I worked on design concepts, layout, artwork and print handling of the books.